Group Tour Destination Development:
Dearborn County, Indiana
Dearborn County, Indiana, is located in the southeast corner of the state, 20 minutes west of Cincinnati. One of Indiana’s largest casinos operates within the county and has a brisk group tour business, most of which is “casino only” day trips. The Dearborn County Convention, Visitor & Tourism Bureau retained MediaLink to create a new county-wide group tour product and lead the sales and marketing efforts promoting the area as a group tour destination.
During numerous visits to area attractions, discussions with entrepreneurs and museum curators, and conducting an audit of group-friendly hotels and restaurants within the county, MediaLink found that Dearborn County could emerge as a unique Girlfriend Getaway for the group tour market.
Opportunities were identified and themed itineraries were created for one-of-a-kind tours, hands-on activites, and special meal options. The project includes representation at group tour trade shows, the development of one-of-a-kind ad specialties, maintenance of a tour operator contact database, recommendations for ad messages and media placements, and planning and booking tours. The community partners are enthusiastically engaged, and tour operators have increased bookings 7-fold after the first two years of the program.
Dearborn County CVTB's "Gilrfriend Getaways" niche group tour product is also capturing the attention of the group tour media. Here are a few recent articles:
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